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Listen To Miranda Lambert's Country Song Written
Exclusively For Ram Trucks
We’ve seen some pretty good commercials from Ram Trucks in recent years. Do you remember the one called “Farmer” which aired at the 2013 Super Bowl?
I like Ram commercials because they are honest and aim straight at the truck maker’s demographic: farmers, construction entrepreneurs, owners of small businesses.
But while I expected to see some of these people featured in Ram’s latest commercial, I was really surprised to see that the ad is actually a song. A beautiful country ballad written exclusively for Ram Trucks by singer Miranda Lambert.
Called “Roots & Wings,” it’s about “being who you are, working hard, staying true to your roots,” as Ram mentions in the video’s description on YouTube. What I find remarkable about this video is that it doesn’t promote the brand in an aggressive way, on the contrary: the only Ram-related thing is the pickup truck Miranda drives.
It’s all about the artist, the song, the lyrics – and obviously the message. As far as associations between brands and celebrities go, it’s hard to top this one.
http://www.carscoops.com/2015/05/listen-to-miranda-lamberts-country-song.html |
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