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Jeep isn’t Working on a BMW X6 Rival;
Who said it Was?
It seems that building coupe-like SUVs is a German fetish, because aside from the country’s Big Three, nobody else seems interested; not even Jeep, which would definitely have a shot at creating something cool if it planned to make one of its very own.
But it isn’t, according to Australia’s Motoring. Jeep will be introducing an all-new Grand Cherokee in 2017 (current-gen SRT pictured), yet it will have no copped-roof spinoffs.
Nobody was really thinking Jeep was doing it anyway, but this report now comes and confirms it. It quotes the words of Adrian van Campenhout, who is the firm’s head of international product planning – he said “the chances of a coupe-like BMW X6 rival from the brand were slim.”
It seems that the reason behind not making one is not necessarily preserving the purity of the brand, but it’s got more to do with the fact that the X6 sells a lot less than its more conventional X5 brother; they couldn’t justify the investment to develop it, whereas a posh Range Rover rival just might...
It would have done little to help Jeep achieve its 1.9-million sales goal set for 2018; last year it managed to shift just over a million. |
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