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19. April 2021
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at the Chicago Show?
The Chrysler Group has never been the one to shy away from provocative and loud colors, but they're taking it to a whole new and flamboyant level with their "1-of-1" customization program for the Viper.
At the 2015 Chicago Auto Show, Dodge displayed a 2015 Viper GTC "1-of-1" finished in an almost psychedelic multi-color paint job with different hues on each side, not only on the body, but the alloy wheels too (black on the driver's side, gunmetal grey on the passenger's).
The reason why they call it "1-of-1", is because with 8,000 color options for the exterior, 24,000 custom stripes, 10 different wheels, 16 interior trims and 6 aero packages, there are over 25 million to customize the Viper and Dodge won't allow any two identical configurations, including color, during the same model year.
For the privilege of being able to boast to your friends of having an "exclusive" Viper GTC, Dodge asks for at least $94,995 (MSRP), compared to the starting price of $84,995 for the base GT upon which the GTC 1-of-1 is based.
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