|
|
Chrysler Brand Showcases New Tagline
and 2011 Chrysler 200 on Headquarters’ Tower
“Imported from Detroit,” the Chrysler brand’s new tagline, and the 2011 Chrysler 200 continue to make a larger-than-life entrance into the mid-size market.
Both the tagline and the vehicle made their debut in a first-ever, two-minute advertising spot on Super Bowl Sunday. Today, the Chrysler brand unveiled their latest entry to the mid-size segment on the front of the Chrysler Group Headquarters in Auburn Hills, Mich.
Workers, early this morning, put the finishing touches on the massive building wrap featuring an image of the new vehicle and the brand’s new tagline. The wrap covers almost the entire west side of the company’s 15-story headquarters.
“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. “This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations.”
The building wrap is part of an overall marketing campaign for the 2011 Chrysler 200 sedan which includes the new tagline for the brand, “Imported from Detroit.”
“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.
The Chrysler brand marketing campaign highlights the rejuvenation of the entire product lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan.
Each day, approximately 200,000 drivers and passengers along the Interstate 75 in Auburn Hills will be able to view the new 2011 Chrysler 200 and the brand’s new tagline.
Building Wrap Facts
* The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
o Its grille is 51 feet wide
o The badge on the Chrysler 200 grille is 31 feet in length
o Headlight is 32 feet long
o Its hood measures 44 feet in length and 85 feet in width
o Its windshield is 66 feet wide and 20 feet long
o The side-view mirrors are each 9 feet wide and 7 feet long
* The Chrysler brand logo is 98 feet wide
* The building wrap covers 14 stories of the Headquarters’ tower
* It took three days to place the wrap on the tower |
|
| zurück zur Newsübersicht |
|
|
