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29. März 2024
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Though Marchionne Won’t Call it a Truck
The last time Jeep offered a pickup truck, gas certainly did not cost over $3.00 per gallon. Fueled by continuous interest on the idea, the famous off-road brand is reportedly going to take on a pickup, but Chrysler CEO Sergio Marchionne is hesitant to call it a truck.
In a remarkably candid discussion with journalists at the Detroit Auto Show, Marchionne said in a roundtable discussion that there’s a good chance the alleged future Jeep truck will enter production. PickupTrucks.com was on scene to catch his remarks.
“I like that vehicle [2005 Gladiator concept],” said Marchionne. “I liked it the first day I saw it. There’s a better than 50-percent chance that you’ll get one. Regardless of what Ram says. They’re totally peeved off at the fact that we’re going to have anything that looks like a pickup truck with a Jeep badge on it. I actually think that there’s space for it.”
Based on the words of the head honcho himself, there appears to be some in-house sparring between the Chrysler Group’s two utility brands, which could lead to some interesting product plans down the line. Marchionne is currently calling the purported Jeep truck a “multipurpose vehicle,” but it’ll definitely have a truck bed in the back. As of now, the Wrangler remains the popular pick for providing the underpinnings.
“I said [yes] to a multipurpose vehicle out of Jeep,” continued Marchionne in response to a journalist query on the Jeep truck. “With something that they call a truck bed.”
Whether or not Marchionne calls it a truck, be sure to check back for future developments on this long saga involving the long-reputed Comanche successor.
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