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* On- and off-road driving course demonstrates legendary 4x4 capability of Jeep® vehicles
* Consumers can experience the all-new 2011 Jeep Grand Cherokee, the iconic Jeep Wrangler and the entire Jeep brand vehicle lineup
August 30, 2010 , Auburn Hills, Mich. - The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers in 16 cities across the country.
The “Jeep Rocks & Road Tour” provides the ultimate on- and off-road driving courses for attendees at air shows, auto shows, fairs and festivals all over the country. The program is free and guests can pre-register at
www.jeep.com/rocksandroadtour. Typically generating an enthusiastic response, pre-registration is highly encouraged in order to ensure a quick and seamless entry.
The “Jeep Rocks & Road Tour” is open to the public and features obstacle courses that demonstrate Jeep Trail Rated® capabilities. The entire Jeep brand lineup, including the all-new 2011 Jeep Grand Cherokee, will be on site to test-drive.
“We have created the Jeep Rocks & Road Tour to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are partnering with various venues across the country to reach out to our loyal Jeep consumers, while branching out to those with new interest in the one-of-a-kind Jeep brand. This tour provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, as well as the other vehicles in the Jeep brand family.”
The “Jeep Rocks & Road Tour” courses consist of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. Courses include elements that demonstrate the Trail Rated capabilities of Jeep vehicles for articulation, ground clearance, maneuverability and traction.
Jeep brand vehicles will be on hand for participants to drive over a variety of surfaces. Attendees will learn to navigate off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of a trained instructor.
The “Jeep Rocks & Road Tour” features a number of interactive activities, including informative product displays. The family-friendly event offers children the opportunity to take part in the Jeep brand experience as well. Jeep kids can drive “Power Wheels” mini-Jeep vehicles; climb a rock wall and more.
The tour travels cross-country as it kicks off in Syracuse on July 16 and concludes in San Diego on Jan. 2.
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