Donnerstag,
20. September 2018
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To Juventus
It’s official! The world’s most marketable soccer player has completed his move from Real Madrid to Juventus and now a lot of parties stand to benefit.
Among them is the club, first and foremost, followed by the Italian Serie A itself, and then there’s Fiat Chrysler Automobiles, who’s Jeep logo has been glued across the chest of Juve’s iconic striped jersey for the past 6 years.
Currently, FCA pays Juventus $20 million per year for their sponsorship, as per SportsPro, however, Autonews reports that if Ronaldo can for example lead the Italian giants back to the UEFA Champions League final, media exposure alone could net about $58.3 million, according to Apex Marketing Group president, Eric Smallwood.
As for Jeep, it’s easy to imagine how Ronaldo’s influence could help the automaker move more units, especially by bringing in Hispanic soccer fans as customers, said Chris Chaney, senior VP for Strategic Vision.
“I can see the fit and where it will help strengthen things. The freedom and the adventure, the openness that Jeep represents, it’s appealing to everybody, but it’s particularly appealing to Hispanic new-car buyers.”
Aside from Jeep, Juventus is also sponsored by Adidas, Allianz and Samsung, three other brands that will greatly benefit from Ronaldo’s move to Serie A – although Adidas was also a shirt sponsor for Real Madrid, CR7’s previous team, so for them, things aren’t likely to change too much, other than how they’ll probably sell more shirts in Italy now instead of Spain.
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